King Celebrates Candy Crush Soda Saga Launch in London, NYC

King recently celebrated the launch of Candy Crush Soda Saga on Facebook and mobile devices in a big way, by partnering with pop star Nicole Scherzinger to trigger a soda fountain display in the River Thames in London. The event saw giant illuminated replica candies floated under the Tower Bridge, while a seven meter high Candy Bear was lifted 20 meters into the sky to represent the game.