REPORT: Retailers Surged on Facebook After 10 p.m. on Cyber Monday

HolidayShoppingTablet650Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers.
Findings by Kinetic Social included:

  • Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday.
  • Clicks and actions peaked for retailers very late in the day on Cyber Monday, after 10 p.m.
  • The travel and leisure sector saw a 62 percent rise in click-through rates over Thanksgiving weekend.
  • Non-retailers had the highest click rates throughout the weekend, highlighted by restaurants and travel.

Readers: Did any of Kinetic Social’s findings surprise you?
Image courtesy of Shutterstock. David Cohen is editor of Adweek's Social Pro Daily.