10 Brands That Are Widely Dominated by Generation C
Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age.
Putting labels on a group of consumers is convenient. It allows brands to easily identify target markets, beautifully placing individuals inside labeled boxes. If you’re a keen observer, you’d notice that brands create the boxes first—labeling each with attributes—and allow consumers to choose the box they think/feel they belong in.
We know about the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you’re a millennial.
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