Kiip's Novel Take on Mobile Gaming Advertising: Rewards When Players Hit Achievements
When Kiip announced its $4 million round of funding last week, we were wondering what new could be added to the mobile advertising table if it wasn’t incentivized installs, classic mobile banner or interstitials ads or branded virtual goods.
But Kiip’s take is very novel indeed. The San Francisco based mobile advertising network gives gamers real-world rewards when they hit certain achievements in a game. Companies like group deals startup Homerun.com can offer free goods from local businesses while Sephora can give make-up samples to gamers when they level up.
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