Kiip Launches Moment-Based Mobile Loyalty Platform
Mobile rewards company Kiip has announced its new engagement and loyalty platform, which aims to increase user engagement and retention in mobile apps through instant rewards. Traditionally, loyalty rewards are locked behind point systems, with users being required to earn a large number of points before receiving rewards. With this new system, users can be rewarded based on specific “moments,” when they’re already highly engaged.
Kiip’s Moments Targeting technology defines the moments when users are highly engaged, and is compatible with both third-party networks and native brand apps.
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