KFC Shares Recipe for Hope, Social Media Success
KFC aims to make social content that's as shareable as a bucket full of chicken. Now the fast food chain wants chicken eaters everywhere to “Pass the Bucket” for a good cause. Through Nov. 18, KFC will donate $1 the World Food Program (WFP) for each of the first 10,000 fans who share KFC’s Recipe for Hope image with their friends on Facebook.
KFC aims to make social content that’s as shareable as a bucket full of chicken. Now the fast food chain wants chicken eaters everywhere to “Pass the Bucket” for a good cause.
Through Nov. 18, KFC will donate $1 to the World Food Program (WFP) for each of the first 10,000 fans who share KFC’s Recipe for Hope image with their friends on Facebook.
In the five years that KFC has supported the Yum! Brands’ annual World Hunger Relief campaign to raise money for WFP, the company has contributed $7 million to the global school meals program, which can feed four children for just $1 a day.
“It’s a cause
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in