Rejected Ad for Two-Month-Old Seeking Heart Transplant Causes PR Nightmare for Facebook
Facebook attempted to put out another public-relations brushfire caused by its automated-response system, but was the damage already done?
Facebook attempted to put out another public-relations brushfire caused by its automated-response system, but was the damage already done?
Yahoo Health updated the story of North Carolina photographer Kevin Bond and his two-month-old son, Hudson Azera Bond, who is awaiting a heart transplant due to being diagnosed with cardiomyopathy, a disease of the heart muscle.
According to Yahoo Health, the elder Bond has used several channels to raise funds for the operation, including the Hudson’s Heart Facebook page, but he ran into issues when he tried to use the social network’s boost post advertising feature.
Bond’s ad was rejected, and he received the following automated response from Facebook:
Your ad wasn’t approved because the image or video thumbnail is scary, gory or sensational, and evokes a negative response.
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