Kernan Bites on Fish Story

Courtesy of Fishbowl NY, the HBO marketing team’s sassy ploy of placing a fake ad in Variety touting the $116 million opening weekend of Aquaman–the fake blockbuster from its Hollywood show, Entourage–finally has a victim: Joe Kernan of CNBC. In his box office report detailing the record-breaking bow of Pirates of the Caribbean: Dead Man’s Chest, Kernan references the Aquaman digits as if they were real. Somehow this just mkes us want to take HBO’s marketing department out for sushi.