Kenshoo Q2 report: Facebook ad spend up 21 percent

The amount of money spent on Facebook ads continues to grow, according to a Q2 report by Strategic Preferred Marketing Developer Kenshoo. The company monitored the evolution of money spent on search ads vs. Facebook advertising, finding that there was a 21 percent quarter-over-quarter rise in Facebook ad spend in Q2 (51 percent year over year).

Search advertising grew too, but not quite as quickly as Facebook. Kenshoo’s report shows that search ad spend has grown 2 percent QoQ and 25 percent YoY.

Aaron Goldman, Chief Marketing Officer at Kenshoo, talked about Q2 results:

The power of paid search and social has never been more evident than it was in Q2.