Kenshoo Expands Support for Facebook Audience Network

According to Kenshoo, users of its marketing software can now incorporate Facebook’s ad-targeting capabilities, including custom audiences and lookalike audiences, as well as Kenshoo’s proprietary search-intent targeting.

Kenshoo senior vice president of product Will Martin-Gill said in a release announcing the update:

One of the biggest challenges advertisers face today is how to reach customers on their mobile devices. The lack of cookies and a unified way to track on mobile applications means traditional audience targeting methods don’t apply.