Orange County Register Adds the Angels to Its Membership Rewards Program
Ken Doctor, a media expert often quoted in other people’s articles, has gone long-form this week at Nieman Lab about the topic of the Orange County Register’s ongoing bold experiment. His article is a worthwhile read for anyone closely following the paper’s fortunes.
Next Tuesday, some of the fans sitting inside Angel Stadium of Anaheim for the mighty team’s home opener will be doing so for free, courtesy of the paper’s seven-day subscriber membership rewards program. In this particular case, all at the behest of newspaper president Eric Spitz and CEO Aaron Kushner:
The Register approached the Angels, located 10 minutes away, with the idea of better using the empty seats the Angels couldn’t sell.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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