Kelsey Group: Free Mobile Directory Assistance to Grow

MediaPost has a report on a new study by the Kelsey Group called the U.S. Mobile Advertising Forecast. It breaks mobile search into three distinct revenue and usage streams:

– ad-supported directory assistance (free DA)
– mobile search and display ads
– ad-supported applications

The article gives one example of the latter: voice-powered, downloadable software that consumers use to access searchable content–essentially bringing off-deck content on-deck.

What does all this have to do with the mobile ad market? “According to the report, companies like Jingle Networks (purveyor of the 1-800-FREE-411 service) will fare well in the next five years, as the number of ad-supported directory assistance calls consumers make will top 2 billion (dwarfing this year’s 270 million).”

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