Kelly Awards Honor Best in Print Ads

At a time when consumers are seeking comfort and diversions from their economic woes, entertainment and liquor campaigns were among the top winners of this year’s Kelly Awards recognizing the best in magazine ads.

Goodby, Silverstein & Partners and its client the National Basketball Association won this year’s grand prize Kelly Award for its “There Can Only Be One” magazine ad campaign. The campaign promoting basketball games on ESPN, ABC and TNT helped boost TV ratings 61 percent.

Goodby also won the Gold Kelly Award, for its “Haagen Dazs Loves Honey Bees” campaign, while Energy BBDO’s Canadian Club campaign, “Damn Right Your Dad Drank It,” took the silver. The Magazine Publishers of America’s 28th annual Kelly Awards were announced June 15.

Named for former MPA president Stephen E. Kelly, the Kelly Awards are judged by a panel of magazine advertising clients and creative directors. This year, MPA opened the judging to consumers to boost awareness of magazine ads.

Consumers—voting online based on creative execution only—gave the most nods to BBDO’s “Hands” campaign for AT&T, while also giving high marks to Goodby’s NBA and Haagen Dazs campaigns.

The complete awards are showcased at this microsite.