Keep Your Facebook Friends Close…
If you can’t trust your friends, who can you trust? Yet according to the latest Trust Barometer from Edelman, respondents who viewed their friends and peers as credible sources of information about a company plummeted from 45 percent in 2008 to 25 percent, AdAge.com reports.
Social networks were cited as one of the reasons for the decline, with 360i director of emerging media David Berkowitz telling AdAge.com:
When you’re seeing so much noise, it’s very easy to dismiss a lot of it, and that’s a problem marketing messages have had for a while now.
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