Facebook Head of Entertainment and Media Kay Madati Joins BET Networks

Kay Madati, head of entertainment and media on Facebook’s global marketing solutions team, joined BET Networks as executive vice president and chief digital officer, Forbes reported.

KayMadati650Kay Madati, head of entertainment and media on Facebook’s global marketing solutions team, joined BET Networks as executive vice president and chief digital officer, Forbes reported.

BET Networks said Madati will lead its teams that are responsible for all aspects of digital, social and mobile strategy — BET Digital, BET Mobile and BET Video-on-Demand — and oversee operations, content creation, technology and product development across the company’s suite of digital platforms.

Madati helped the social network form strategic partnerships with film studios, TV networks and entertainment companies.

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