BET Networks said Madati will lead its teams that are responsible for all aspects of digital, social and mobile strategy — BET Digital, BET Mobile and BET Video-on-Demand — and oversee operations, content creation, technology and product development across the company’s suite of digital platforms.
Madati helped the social network form strategic partnerships with film studios, TV networks and entertainment companies. Prior to Facebook, he served as VP of audience experience at CNN Worldwide.
He will report to BET Networks chairman and CEO Debra Lee, who said in a statement announcing the hire:
Our audience fully embraces technology and lives on multiple screens. We are thrilled to welcome Kay to the team, and look forward to his expertise and strategic leadership in the fast-paced world of digital and social media, as consumers continue to turn to BET to discover what’s hot and what’s next.
BET Networks is a global brand, with a trendsetting audience and an unrivaled leadership position in the digital and social space. I am excited and energized to unlock more ways for our audience to watch, share, stream, download and fully engage with all of the network’s award-winning content. We are in the midst of an unprecedented shift in consumer content consumption and media habits, and I am honored to join BET at a time when we are well poised to redefine digital, mobile and social TV experiences.