Kawasaki On Bieber: 'Never Say Never' Is The 'Best Marketing Movie Ever'

Speaking only partly tongue in cheek, Kawasaki said the Bieber movie is “the best marketing movie ever.”

“You’ll see how hard Justin Bieber works. He’s making 86 stops.” You’ll see how mentor relationships work. And “if you want to see about word of mouth marketing, there’s a section where Bieber’s people look in the parking lot for girls who don’t have tickets and give them tickets.