Yahoo CMO Disputes Newspaper's Katie Couric Calculations
Kathy Savitt says it's about more than just video views.
There are several intriguing tidbits in today’s Wall Street Journal article about Katie Couric that are tied to unnamed sources “familiar with the matter.” These involve Couric’s alleged annual salary as a Yahoo marquee interviewer and the state of her current contract renewal talks.
There are also, from reporters Keach Hagey and Douglas MacMillan, some other informative nuts and bolts about how Couric and Yahoo have been learning to consistently draw viewers to her online programs.
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