Katie Couric Is on Your iPhone

Fans of Katie Couric who can’t bear to be apart from the CBS Evening News anchor: Rejoice and fire up your iPhones. CBS News and CBS Mobile launched the CBS News Katie Couric application on the Apple iTunes App Store.

The free app will offer breaking news from CBS Evening News and CBSNews.com; highlights of Couric’s work for CBS Evening News, 60 Minutes and other CBS News programs; full-length interviews and on-demand excerpts from the @KatieCouric Webcast; and content from video blog Katie Couric Notebook.

Mobile-Web and applications platform company July Systems worked with CBS Mobile to develop the CBS News Katie Couric app.

CBSNews.com vice president Mark Larkin said:

Katie has an innate ability to connect with her audience across a variety of mediums. Over the past year, we have seen how her Web coverage has attracted new viewers and sustained a high level of audience engagement. The new CBS News Katie Couric mobile application offers Katie fans an additional opportunity to discover and experience the depth of CBS News coverage through her eyes—all through the convenience of their iPhone.

And Couric added:

The CBS News Katie Couric app is another way we can keep the CBS News audience constantly updated about what is happening in their world. From online to social networking, we’ve always had a commitment to broadening our audience reach beyond the traditional newscast, and this is one more tool to help us do just that.