Kate Spade Might Need to Rethink This Campaign
Kate Spade‘s newly designed bags are obviously supposed to read “I Heart Kate Spade New York” rather than “I Heart (Genocidal Guerilla Theocrat Dictator Joseph) Kony“, who was the subject of one of 2012’s most successful social media advocacy campaigns. Surely we remember #Kony2012, right?
Not sure Kate Spade thought this design through. #ILoveKony pic.twitter.com/ACXo8rktUf
— Lauren Jenkins (@laurenist) October 20, 2013
He’s probably still too obscure to require any apologies from Kate Spade reps, and this isn’t the first time the brand has co-opted the played-out NY graphic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in