Karim Rashid’s Doin’ It Doggy Style

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Experimenting with multiple partners just wasn’t enough for Karim Rashid, he’s now moved on to the animal world. And of course we’re talking about design, what were you thinking?

Rashid is the designer of record for a doggie fragrance in the newest (only?) line of high-end canine beauty products, which he also apparently demanded be named after him: Sexy Beast.

Centered around the signature fragrance, this 3-step styling and finishing product line is designed for daily use and keeps dogs looking and smelling fresh as it extends the time between grooming appointments. Much like the way we wash, use deodorant and lotion and then finish with fragrance before we start each day, Sexy Beast is a daily beauty regimen for your dog.

And it doubles as an excellent aromatherapy chew toy.