Kaplan's QBank Tackles Med Student Market on Facebook

It’s no doubt that social gaming is wildly addictive. On Facebook alone, games like Scrabulous, MouseHunt, and Texas Hold’Em have become overnight success stories, gaining popularity and large audiences. Now, businesses are starting to see that they, too, can tap into the combined power of the social graph and game design to win not points, but customers.

The latest story is that of Kaplan, the renowned test prep company that recently released QBank, a Facebook app designed to quiz, rank, and reward medical students in their second year embarking on the journey that is USMLE (US Medical Licensing Exam) preparation.

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