K-Pop’s PR Push to Win the West
If you’re one of the 430 million people who watched PSY’s “Gangnam Style” on YouTube recently, you are probably both curious and confused by the international phenomenon known as K-Pop. You are not alone!
Luckily, John Seabrook of The New Yorker just published a fascinating article about the carefully choreographed process that fuels the fast-growing world of Korean pop music—and its top PR teams’ plans to win Western fans with their dizzying mix of contemporary production, eclectic stage shows and a shocking amount of plastic surgery.
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