Just Giving It Away: The Pros of Pro-Bono
By way of Andy Rutledge, who, sadly, announced recently that he’s going to be taking a break from writing his brilliant essays, is this piece from the Ad Age blog, The Small Agency Diary, called “In Defense of Agency Pro-Bono Work — Send Me Some.” Really interesting piece about the changing face of the industry and the bad rap pro-bono work gets from time to time. Here’s some:
Let’s review history. Every agency that grew to super stardom during the early modern era of advertising did so by flexing their creative muscles through pro bono work for pizza parlors, tattoo parlors, and the like.
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