Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric.
Unmetric analyzed the most engaging Independence Day-related posts by brands on Facebook, Twitter and Instagram over the past six years, and it found that 59% of those posts were published to Facebook, with brands averaging around two posts apiece about the holiday and promoting 6% of those posts.
However,
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