Jukin Media Drops Out of New York NewFronts

The company hopes to present at the West Coast event instead

Jukin Media won't be attending the NYC NewFronts. Getty Images
Headshot of Sara Jerde

Jukin Media, which specializes in user-generated videos, recently decided to forego presenting during the Digital Content NewFronts later this month after going through a round of layoffs.

It’s the first year the usually two-week long NewFronts will go bicoastal. The first week will kick off April 30 in New York and the other event will be held later this year on the West Coast, which Jukin Media hopes to present at.

Jukin Media specializes in finding compelling video content uploaded by those who have captured them before they go viral. Among the company’s businesses is a licensing platform where videos unearthed by Jukin Media are made available to creatives to use. Among the media company’s brands are popular YouTube channels, FailArmy, People Are Awesome, The Pet Collective and JukinVideo.

The company attracts more than 100 million online fans and 3 billion monthly video views.

Jonathan Skogmo, founder and CEO of Jukin Media said in a statement that a “number” of positions across several departments were eliminated, but did not say how many.

“Our approach has always been to fund the company through our operations rather than to raise outside capital, and these changes will help ensure that our business is able to continue that practice and to keep our cash-position and balance sheet strong,” Skogmo said.

A spokesperson from Interactive Advertising Bureau said the group was talking to potential presenters to fill the slot set aside for Jukin. Last year, Yahoo, BuzzFeed and Fullscreen removed themselves from appearances at the NewFronts.

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@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.