Judge Orders Tobacco Companies to Apologize, Pay for PSAs
On Tuesday a federal judge ruled that tobacco companies must spend their own money to fund a public awareness ad campaign in which they admit to intentionally and repeatedly deceiving the American people about the dangers of smoking.
While some of the campaign’s details have yet to be determined (i.e. how much it will cost and which media will publish it), the judge did require the companies to use five specific statements in their ads. The first: “A federal court has ruled that the defendant tobacco companies deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes”.
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