Journalists Are Stuck in the Hamster Wheel While A Washington Redskin Offends Women Sportscasters Everywhere, Plus Other News of the Day
– Rich, wealthy consumers picked up fewer magazines last year. The annual Ipsos Mendelsohn Affluent Survey said that magazine readership among affluent consumers plummeted by 16 percent. It’s the first double-digit decline in the survey. Why the sudden drop? E-readers. More than 2 million owned e-readers, according to Ad Age, and 3.1 million expect to buy an e-reader or tablet computer in the next year. Those magazine apps just increased in importance.
– Journalists, do you feel you’re stuck in a hamster wheel while at work? Do you quickly throw out copy, knowing it lacks relevance, but the need to keep copy going is more important than searching for the best story? That’s how Columbia Journalism Review’s Dean Starkman describes the current
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in