Journalist Who Covered Apple Goes to Work for Apple
Chris Breen will (presumably) create some sort of content.
A recent PR Week op-ed by Access Communications employee (and former tech editor of USA Today) Nancy Blair held that the hack-to-flack transition is “much harder than it looks.”
This is probably true in terms of agency work…but what about going to work for the company you’re covered for more than 20 years?
Chris Breen wrote and edited MacUser and MacWorld for more than two decades, and yesterday he made this announcement on his personal blog:
“I’ve left Macworld to work for a Cupertino-based technology company you may be familiar with.”
He
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