The Journal House—The Wall Street Journal’s big experiential marketing play—is returning to the World Economic Forum’s annual meeting, kicking off Tuesday in Davos. This marks the second year the storied outlet has brought its traveling show to the global elite retreat in the Swiss Alps.
“It’s a really vibrant, important part of our event strategy,” said Josh Stinchcomb, chief revenue officer of the Journal and Barron’s Group. “But it’s also in service of our mission to bring people facts and very much a tactic to bring our brand, and what we do, to other parts of the world.”
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