AOL Corp. is adding the worldwide vice president for Johnson & Johnson’s global marketing group, Kim Kadlec, to its team.
Kadlec will assume the newly minted head of relationship management role to hopefully expand AOL’s partnerships with well-established organizations.
She told Adweek that as more companies seriously consider buying technology and content to build their brands, the conversation has changed from a buyer-seller relationship to a marketing conversation. That’s where she can step in.
“I think there’s an opportunity to bring my marketing background and my brand-building skills to help build that business and give it a global footprint,” Kadlec said.
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