Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Brand goes all-in on third-party stats

Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging.

And at a time when more brands are doubling down on first-party data to avoid the pitfalls often associated with third-party vendors, Zyrtec is an intriguing example of how marketers are cobbling together third-party data to make sense of the plethora of stats it receives every day.

Zyrtec’s

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