Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that appeals to the techie crowd. As part of its longstanding Keep Walking campaign, the iconic alcohol brand is backing a 10-part HuffPost Live series called The Next Step, which focuses on tech influencers.
"We look for individuals whose next step holds all their potential, are intrinsically positive and forward looking, and rather than a perfectly successful journey might have had some bumps along the road," Brian Radics, Diageo's director of scotch whisky, said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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