4 Tips for Building a Social Media Conversion Strategy

While social now accounts for more traffic than search, how does it fare when it comes to conversions? Not well, apparently.

According to statistics from Shareaholic, social media is now the No. 1 driver of referral traffic to websites, responsible for 31.24 percent of the total.

This is further corroborated by data from Parse.ly that shows that Facebook has overtaken Google as the top traffic source to news sites. According to the statistics, Facebook now accounts for about 40 percent of all referral traffic to news sites, while all Google sites account for 38 percent.

Of course, this means you need to carefully review your social strategy as we head into 2017.

However, a huge piece of data is missing: While social now accounts for more traffic than search, how does it fare when it comes to conversions? Not well, apparently.

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