Former Op-Ed Editor Has a Newfound Appreciation for the PR Side

And not just because that's where he now works.

For eight years, John Siniff (pictured) oversaw the op-ed page of USA Today. He left the paper in 2014 and currently works as a vp of content for Washington D.C. communications firm Subject Matter.

In a recent blog post titled “Confessions of a Former Op-Ed Editor: 5 Things I Wish I’d Known,” he shares some valuable lessons learned in hindsight. These include:

(Fill in the blank) Day is a real thing. OK, so it became amusing to me when someone would pitch a piece that was attached to, oh, let’s say National Umbrella Day. (I was making that up as I wrote this, but turns out National Umbrella Day is February 10.) But op-ed editors shouldn’t give up on a piece just because there happens to be a “Day” attached to it. The fact that it’s National Umbrella Day doesn’t diminish a column illuminating new research on why climate change in some regions will bring longer periods of rain.

Siniff’s new home has an extremely impressive client list. Among those served by Subject Matter are Ford, the National Football League, Nestlé, The American Cancer Society and PBS.

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