Former Op-Ed Editor Has a Newfound Appreciation for the PR Side
And not just because that's where he now works.
For eight years, John Siniff (pictured) oversaw the op-ed page of USA Today. He left the paper in 2014 and currently works as a vp of content for Washington D.C. communications firm Subject Matter.
In a recent blog post titled “Confessions of a Former Op-Ed Editor: 5 Things I Wish I’d Known,” he shares some valuable lessons learned in hindsight. These include:
(Fill in the blank) Day is a real thing. OK, so it became amusing to me when someone would pitch a piece that was attached to, oh, let’s say National Umbrella Day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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