ABC Scores with LA Skid Row Episode of Secret Millionaire

The new ABC-TV Sunday night program Secret Millionaire clocked in March 27th with an LA Skid Row themed episode. Thirty-six-year-old Advertising.com co-founder John Ferber (who sold to AOL in 2004 for $435 million) came to town last year and posed as a down-on-his-luck businessman forced to stay at a cheap downtown hotel and survive on a weekly allowance of less than $60.

Producers also had Ferber present himself as a documentary filmmaker chronicling volunteer work. The episode easily won its 8 p.m.

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