Joe Zee Unveils Yahoo Style
Just in time for Mercedes-Benz Fashion Week, the Yahoo Style switch has been flipped.
Former Elle creative director Joe Zee is at the helm of the new vertical. In an interview with Fashionista, he resurrects that very debatable labeling of a website:
Zee says that the term “digital magazine” originated with Yahoo CEO Marissa Mayer, but it also describes the kind of immersive experience he wants readers to have with the content available at Yahoo Style. Like a magazine, the visuals will be beautiful – something he accurately points out that most web-native publishers do not invest in.
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