Joe Zee Unveils Yahoo Style

JessicaBielYahooStyleJust in time for Mercedes-Benz Fashion Week, the Yahoo Style switch has been flipped.

Former Elle creative director Joe Zee is at the helm of the new vertical. In an interview with Fashionista, he resurrects that very debatable labeling of a website:

Zee says that the term “digital magazine” originated with Yahoo CEO Marissa Mayer, but it also describes the kind of immersive experience he wants readers to have with the content available at Yahoo Style. Like a magazine, the visuals will be beautiful – something he accurately points out that most web-native publishers do not invest in. The focus, he stresses, will not be news, though much of the content will be timely.

“Online, you are inundated with things that are so quick – Twitter feeds, Instagram feeds. A website can be a lot of breaking news, but [Yahoo Style] is so much more; because it’s fashion, it’s much more about visuals and ideas you can get into,” Zee says.

Digital magazine or not, some things never change on the Web. To wit, the headline for the inaugural cover story is “Jessica Biel Bares All.” Fyi, she doesn’t; at least not in the sense that many will be led to hopefully believe by the headline tease.

Previously on FishbowlNY:
Joe Zee Officially Joins Yahoo

@hollywoodspin Richard Horgan is co-editor of Fishbowl.