Joe Ripp Talks Time Inc. and Yahoo

"Yahoo lacks good content."

During Time Inc.’s Investor Open House, CEO Joe Ripp discussed a variety of subjects, including the publisher’s rumored interest in Yahoo.

While it seems now that the group led by Warren Buffett and Cleveland Cavaliers owner Dan Gilbert is in the lead to acquire Yahoo, for a few weeks there was plenty of talk that Time Inc. was all in, too.

Ripp wouldn’t confirm or deny the rumors. Instead he said they were all part of the game.

“The reality is, Yahoo is one of those large media properties that only comes along every so often,” said Ripp, according to WWD. “I used to run AOL and I know an awful lot about the Yahoo business, so I suspect a lot of the media speculation was around that because of the experience I had running the AOL business.”

Then, in a tipping-of-the-hand moment, Ripp added “Yahoo lacks good content. We can prove that.”

“A lot of the digital properties don’t make a nickel,” continued Ripp. “People are starting to realize that.”