Job Title To Watch: U.S. Social Media Coordinator

Clearly our president knows how important social media is to politics these days. So perhaps it was his influence that encouraged Secretary of State Hilary Clinton to hire the first Senior Adviser on Innovation.

Alec Ross
, founder of One Economy&#151a nonprofit organization that brings technology to low-income households&#151has been charged with helping the state department use technology to enhance the department’s diplomatic missions in areas such as health care, poverty, and human rights, reports the Washington Post.

So with the help of diplomatic tools like Facebook, text messaging and YouTube, Ross will work to sway public opinion and shore up good will for state department policies.

His

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