Joanne Lipman: Not Big On The Atlantic

This week’s Observer features a piece by Michael Calderone on the behind the scenes struggles at Portfolio. It’s well worth reading, especially given the magazine’s recent personnel changes and the rumors of Jim Impoco returning to the Times. The article was all worth it, if only to learn about EIC Joanne Lipman‘s (alleged) reading habits:

“This is the first magazine venture for Ms. Lipman, a newspaper veteran who worked 22 years at The Wall Street Journal. And three sources at the magazine said that Ms. Lipman doesn’t generally read them. At one meeting, when The Atlantic‘s James Fallows was suggested as a writer for a story, two staffers said Ms. Lipman asked for some clips from the five-time National Magazine Award finalist. The two both also confirmed reports that Ms. Lipman is fond of saying her ideal writer at Portfolio would be James Patterson – the advertising executive-turned-best-selling crime novelist.”

Also, sneak peak at the October issue: According to the paper, one article will focus on a business venture related to the Rev. Sun Myung Moon.

— Neal Ungerleider