Joanna Coles Named Editorial Director of Seventeen

Major shake-ups at Hearst women's titles

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Barely an hour after Cosmopolitan editor in chief Joanna Coles wrapped up a panel at Advertising Week, where she discussed marketing to women with Facebook CMO (and Cosmo careers editor) Sheryl Sandberg, Hearst announced that Coles had added another major title to her existing one: editorial director of Seventeen magazine.

Coles’ business-side counterpart, Cosmopolitan’s svp, publishing director Donna Kalajian Lagani, will also oversee Seventeen’s marketing and publishing departments. According to Hearst, the two titles will now comprise a new millennial-targeted women’s group that reaches nearly 60 million readers across print and digital.

“Joanna and Donna are the ultimate dream team, and they’ve taken Cosmopolitan to new heights, across multiple platforms—print, digital, e-editions, social media, consumer products and, soon, live events,” Hearst Magazines president David Carey said in a statement. “Like Cosmo, Seventeen speaks to an audience of millennial women, and while their readers are at very different life stages, they share a love of style and entertainment, and value independence and equality. Both brands enjoy strong advertising support from a similar group of national marketers across a range of categories as well.”

Meanwhile, Seventeen’s editor in chief of seven years, Ann Shoket, will step down “to pursue other media projects,” per the company, which includes consulting on a new, as-yet-unannounced product at Hearst. Her replacement at Seventeen will be announced in the coming weeks.

Jayne Jamison, vp, publishing director of Seventeen since 2003 and Redbook since last year, will become the new publisher of O, The Oprah Magazine. Replacing Jamison at Redbook is Sue Katzen, Cosmo’s current associate publisher, advertising (and former associate publisher of Cosmo’s now-defunct teen spinoff Cosmo Girl). Finally, Jill Seelig, the publisher of O, will take a new job elsewhere in the company as Hearst’s svp, corporate development, magazine publishing.

@adweekemma Emma Bazilian is Adweek's features editor.