Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

If asked to predict a major unifying event for Generations X, Y and Z, most people would have said something along the lines of a national crisis, the death of a trans-generational musician or a presidential election.

If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election.

It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly–unless you are late-1990s New York Times critic Anita Gates. Even Nintendo, the creative genius behind the brand, never thought it would see Pokemon make a comeback as presently witnessed.

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