J&J Uses Soft Touch in Hispanic Web Push

NEW YORK Johnson & Johnson employs a soft touch to reach Hispanic consumers via a multiplatform campaign touting its iconic baby lotion and the benefits of a mother’s touch on an infant’s well-being.

A series of three online animated Webisodes centered on Johnson’s baby lotion are aimed at Spanish-dominant Latinas and will illustrate the health and early child development benefits of a mom’s touch in the mother-child bonding experience. The Webisodes will also provide ideas for activities moms can do at home to connect with their newborns.

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