Jive Software Acquires Filtrbox

Social-enterprise-software maker Jive Software acquired Filtrbox, which provides social-media-monitoring tools, and the companies said Filtrbox’s technology will be absorbed into Jive’s platform, TechCrunch reported.

According to ReadWriteWeb, Jive was seeking a social-media-monitoring component to add to its platform, and it selected Filtrbox due to its user experience, collaboration features, scalable architecture and social intelligence.

Terms of the deal were not disclosed.

Jive will initially market Filtrbox through its Jive Market Engagement solution, alongside Radian6, ReadWriteWeb reported.

Filtrbox lets users monitor content sources including blogs, Twitter, Facebook and FriendFeed, and then receive continuous or periodic updates after choosing terms they want to keep track of, weeding out duplicates, according to TechCrunch.

Jive CEO Dave Hersh said:

Our acquisition of Filtrbox is another example of Jive’s leadership in defining and delivering Social Business Software solutions that deliver real business impact. SBS has quickly become a “must-have” for organization looking to address the biggest challenges of today’s global marketplace: unpredictable competitive pressures, capricious market conditions and unparalleled customer word-of-mouth driving purchasing decisions.

Jive senior vice president of products Chris Morace added:

It is time for enterprises to start thinking differently about SMM, to move from being reactive to actively engaging with customers to provide them the experience they want. The real opportunity is integrating a socially connected work force to the customers it serves to make them feel valued, important and heard. We see tremendous potential in the combination of SMM and SBS to change the way companies leverage conversations on the social Web to deliver real business value.

And Filtrbox founder and president Ari Newman concluded:

We are very excited to join the Jive team and to infuse Jive SBS with the Filtrbox SMM technology. Simply listening to conversations on the social Web is only a starting point for enterprises. The true value is identifying and engaging in those real-time conversations that will move the organization forward. Together, Jive and Filtrbox will elevate the value of monitoring and engagement for companies who use the social Web to grow their business.

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