HBO's Jim Lampley: 'This is the first post-Twitter Summer Olympics'

As viewers ready their smartphones and laptops for this year’s Summer Olympics, should NBC shift the way they broadcast their games?  HBO’s Jim Lampley, the voice behind a record 14 Olympic broadcasts and some of the biggest boxing matches in history, thinks so.

“I was recently at a seminar on the campus of the University of Southern California to discuss the Olympics and television. One of the biggest points I tried to make was this is the first post-Twitter Summer Olympics, and there will be a huge effect, because we’ve already seen the degree that it facilitates person-to-person contact, particularly between athletes,” he said in mediabistro.com’s

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