One of the keynotes at South by Southwest was Jim Coudal, founder of Coudal Partners and advertising platform “The Deck.” Jim spoke about his theory on creativity and included one of his well known clips about the creative mindset. He believes that rather than fighting against the creative mind which doesn’t stay focused on one idea, it is better to embrace and manage. Overall I thought this was a great presentation. The first four minutes or so is a promotion of Coudal Partners but the rest is pretty good to watch. Take a look!