No, Organic Content Isn’t Dead: It Just Has a New Purpose

Opinion: Many brands have mistakenly scrapped organic altogether

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family.

While the test is small (six countries) and only applies to publishers, I’ve been inundated with “organic is dead” emails, tweets and posts from clients, co-workers and industry thought leaders.

Reality check: Even if Facebook eventually splits the feed, organic content isn’t going away. (One could argue that the social network split the feed awhile back with Trending Topics and video tabs.)

But all panic aside, now is a good time to revisit why brands need an organic content strategy.

First,

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