Ecommerce company Jet.com is opening a fulfillment center in the Bronx borough of New York in the fall. The center will reportedly enable deliveries of groceries and other items within the Bronx, as well as to Manhattan, Brooklyn and Queens. (Customers in Staten Island will have to wait.)
It’s the latest move in a busy year for grocery delivery overall, but consumer hearts and minds are far from won. Jet.com, however, hopes product distinctions like Big Gay Ice Cream and iPhones will set it apart from the myriad options New Yorkers already have, including Amazon Fresh, Instacart, FreshDirect and Peapod, as well as traditional grocers.
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