Jessica Chastain Can Only Promote One Movie at a Time

chastainHere’s a fascinating piece we came across yesterday in The New York Times about the challenges of promoting a movie.

Jessica Chastain is a big star now, but she also continues to appear in smaller, more challenging films. She’s currently helping to promote Christopher Nolan‘s epic space saga Interstellar, which opens today. Now check out this promotional stipulation:

“…Mr. Nolan and others, for the most part, are enforcing an agreement that says she cannot campaign for any film but Mr.

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