Jessica Alba's 'Honest Sunscreen' Explains Itself After Getting Burned on Social Media
Disappointed customers tweet photos of their surprise sunburns.
While Jessica Alba‘s eco-friendly company Honest has thus far been successful at tapping into the health-conscious and green-minded market, its sunscreen products have been taking a beating on social media by unsatisfied customers who claim that while it may in fact be non-toxic and free of harmful chemicals found in many sunblocks, it simply doesn’t work.
Consumers’ complaints started hitting social media last week, and today the company had no choice but to respond.
The mounting unhappy tweets seem to echo the same sentiment: You had ONE job!
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in